T1W8 Days 1 and 2

Yesterday we reviewed Defense Mechanisms and Drugs/Alcohol/Tobacco vocabulary, then continued with development of an Anti-Vaping P.S.A.

We ended the day with writing the "message" into a Google Doc, along with what the perceived pros and cons to the message might be.

Today, we will analyze the psa from "The Real Cost Campaign" (slide 20) to try to understand what they are targeting (Maslow's Hierarchy of needs).

We will then continue with developing the PSA, and end with sharing out the PSA messages, and analyzing them.